Preparations for Japan’s participation are already in full swing, aiming at the creation of an impressive and multifaceted exhibition pavilion. Its presence will be hosted in Pavilion 13 of the Thessaloniki International Exhibition & Congress Center, offering visitors a unique experience of discovery through the wide spectrum of Japanese craftsmanship across diverse sectors, while simultaneously presenting both the traditional and the contemporary face of the country.

The Greek and international audience of this year’s TIF will have the opportunity to explore the unique Japanese “universe” through the philosophy of Takumi (Ta-ku-mi, meaning master or artisan in Japanese), which embodies the concepts of wisdom, empathy, and driving force, passed down from generation to generation. Takumi does not simply refer to the practice of a profession, but to a lifelong dedication to the perfection of a craft. It is rooted in expertise, precision, attention to detail, and human-centered design—values that form the foundation of Japanese culture and are internationally recognized as benchmarks of quality and excellence.

The coordination of Japan’s participation has been undertaken by the Embassy of Japan in Greece, which will support presentation of a broad spectrum of Japanese companies and organizations. Aiming to further deepen the political, economic, and business relations between the two countries. Participation will cover dynamic sectors such as tourism, infrastructure, technology, and innovation, automotive, energy, as well as healthcare, highlighting the country’s multifaceted business identity.

Within this framework, a rich program of parallel events will also be included, featuring educational activities, networking events, corporate presentations, as well as a series of cultural performances designed to introduce Japanese art and tradition to the Greek public, alongside its contemporary creative expression.

For further information, please contact:
Ms. Moemi Nakamura
Project Coordinator, Japanese Embassy Project Team
E. economic-section@at.mofa.go.jp
T. 21 0670 9900