Honda at the 90th Thessaloniki International Fair
Honda will participate in the 90th Thessaloniki International Fair (TIF), as part of Japan’s presence as the Honored Country, showcasing a comprehensive range of products that reflects the brand’s philosophy, expertise, and innovation across different areas of mobility.
Honda is one of the world’s leading mobility groups, with more than 75 years of history and a presence in over 150 countries. With activities spanning automobiles, motorcycles, marine engines, power products, and advanced mobility technologies, Honda has built its global reputation on innovation, reliability, and engineering excellence. As the world’s largest motorcycle manufacturer and one of the most important automobile manufacturers internationally, Honda continues to invest in technological advancement, aiming to provide mobility solutions that combine outstanding quality, driving pleasure, and sustainable development.
At the Honda exhibition area, visitors will have the opportunity to experience selected products from the worlds of automobiles, motorcycles, and marine engines, discovering Honda’s extensive presence both on land and at sea.
In the automotive segment, Honda will showcase the Prelude, HR-V, and Civic, highlighting the advanced e:HEV hybrid technology, dynamic design, and engaging driving experience that define the brand’s modern vehicle lineup.
In addition, in the motorcycle segment, the CB1000GT, CBR600RR, CB1000F, Africa Twin, Transalp, SH350i, and X-ADV models represent a diverse lineup designed to meet different needs and riding styles, appealing both to experienced riders and to those seeking a more agile and exciting way of mobility.
From everyday commuting and adventure riding to sport performance and long-distance journeys, these models showcase Honda’s expertise, reliability, and passion for two-wheeled mobility.
At the same time, Honda will showcase its latest developments in the marine engine sector for 2026, featuring the BF350 outboard engine. With a strong focus on performance, reliability, fuel efficiency, and advanced technology, Honda delivers solutions designed to meet the demands of both recreational boating and professional marine applications.
Honda’s presence at the 90th Thessaloniki International Fair brings together Japanese engineering heritage with modern technology and the evolution of mobility. Reflecting the spirit of “The Power of Dreams,” Honda continues to develop products and technologies with people at their core, delivering greater freedom, comfort, and joy in everyday life.
Through its participation, visitors will have the opportunity to experience Honda as a comprehensive mobility organization, offering solutions for both the present and the future, on land and at sea.