Weaving Tomorrow. Since 1926.

Some stories begin with an idea. Toyota's story began with a thread.

A thread that was born beside a loom, when Sakichi Toyoda set out to find a better way of working for the people around him. A thread that, through ingenuity, care, and the relentless pursuit of progress, evolved into a philosophy. And more than a century later, it continues to weave the future of mobility.

At the 90th Thessaloniki International Fair, Toyota invites visitors to follow this thread. From its roots in Japan to the technologies shaping tomorrow, THE LOOM pavilion tells a story of continuous evolution, where the past, the present, and the future are woven into a single journey.

For Toyota, innovation does not follow a single path. Just as every fabric is created from many threads, the transition to more sustainable mobility requires different solutions for different needs. Hybrid technologies, Plug-in Hybrid vehicles, battery electric models, hydrogen technology, and sustainable mobility solutions all coexist as part of one shared philosophy: the pursuit of a better way to move for everyone.

This is the essence of Mobility for All. The belief that freedom of movement should be accessible to every person, regardless of their needs, their environment, or the circumstances in which they live. Because progress is measured not only by the technology we create, but also by how many people it can serve.

At the heart of this philosophy are four timeless Japanese values that continue to guide every step Toyota takes. Monozukuri, the art of creating with purpose. Omotenashi, the spirit of care that places people at the centre. Kaizen, the belief that improvement never stops. And Takumi, the mastery that transforms perfection into experience.